Juvetti
Juvetti is a sustainable, ethical jewellery brand based in London that specializes in fine jewellery made with lab-grown diamonds, rubies, sapphires, and emeralds. When Juvetti approached us, their campaigns were underperforming for their potential, and although their email open rates were decent, their conversion rates and average order value (AOV) lagged behind expectations.
Challenge
The brand had strong ethics and an aspirational sustainable luxury identity — but their marketing and email branding didn’t reflect that premium image properly.
Their existing campaigns generated decent interest (opens) but failed to convert consistently into sales or high-value transactions.
As a result, website traffic and audience engagement were underutilized: the brand couldn’t turn potential into profit at scale.
their brand avoids discounting, so conversions had to improve purely through brand and campaign quality.
Solution
1. Strategic Campaign Rebuild
We redesigned every campaign with a consistent luxury aesthetic — clean layouts, premium spacing, strong product hierarchy, and high-impact hero sections that reflected Juvetti’s brand.
2. High-Intent Messaging & Positioning
We rewrote subject lines, body copy, and CTAs to emphasize Juvetti’s core differentiators:
ethical production
lab-grown stones
handcrafted quality
sustainable materials
This shifted campaigns from “just another promo email” to premium, trust-establishing marketing assets.
3. Conversion-Focused Structure
We rebuilt campaigns using proven structure:
clear hero value statement
simplified product features
compelling social proof
scarcity/urgency where appropriate
stronger CTA positioning
Open rates remained strong — but now opens turned into clicks and conversions.
Results
350%+ Increase Campaign Revenue
Underperforming campaigns became consistent revenue drivers without increasing email volume.
210+ Increase in Average order value (AOV)
Customers began purchasing more premium items thanks to improved positioning and curated product selection.
13X ROI
For every $1 spent on email with us, Juvetti generated $13 in tracked revenue.
